Clients: Fortune Innovations (Therma-Tru Doors, Fypon and Fiberon Decking)
Refreshing a brand’s look and feel is one of my favorite areas of design. For Fortune Innovations, I provided a cohesive look and feel for multiple brands that were connected by the same parent company. This included sourcing new images, collecting feedback from sales/product teams and overall evolution of design choices. Here are marketing materials examples, before and after. Click on an image to enlarge.
Client: McDonald’s, Crown Imports, MillerCoors, Disney Vacation Club, P&G
I have 10+ years experience producing and art buying, including many years with McDonald’s (via Leo Burnett). It was an amazing experience to work with such a large, iconic brand. A client this large came with large projects, including a $1M photo shoot in Hong Kong that I produced. Here are some highlights from my work with them.
Client: Therma-Tru Doors
I led the conceptualization, design and messaging updates to better position both Classic Craft and Veris as premium product lines. Updates were made by using unique fonts, choosing product line specific colors, selecting premium photography and setting design guidelines for future work.
Clients: McDonald’s, Fortune Innovations (Therma-Tru Doors, Fypon and Fiberon Decking), FitGrid.com,
Creativity with the digital space becomes more important every year as the virtual and digital worlds evolve. I have provided creative guidance on websites, digital ads, social media, app development, digital ordering kiosks, virtual experiences and more.
I am experienced with conceptualization, scripting, producing and post-production of video projects. I have additional experience creating videos, producing interview sessions, product footage, animation and CGI. A highlight is an award winning video I co-produced, including a Cannes Lion Bronze. “The Literacy Store” for McDonald’s was made to promote literacy awareness.
Additional Video Experience Examples
